I spent the first decade of my career working in PR and then as an editor for one of the UK's top independent publishers. Having my daughter in 2017 pushed me to set up my own business to use my skills to help others to communicate their message. 

I work on all forms of content, across web, social and print, including:

*Website copy

*Blog posts

*Newsletters

*Social media

*Newspaper articles

*Business documents

*Marketing material: brochures, flyers etc. 

My clients operate in a wide range of industries and I'm developing extensive knowledge in multiple niche areas!

*Parenting     *Childcare      *Wellbeing     *Beauty    *Heritage

 

*Professional services     *Data/technology   *Coaching Psychology

‘I would highly recommend working with Sam. She is not only an excellent copywriter but truly passionate about what she does and will always go the extra mile.'

Lara Sheldrake, Founder, Found&Flourish

My services

If you need help finding the right words for your business, you're in the right place. If there's something you need that you don't see here, get in touch – I'd love to help find a solution for your copywriting problem. 

Copy audit

You're comfortable creating your own content but need some pointers on how to really make it sing. This is where I come in, with a fresh pair of eyes, to give you a bespoke plan to pin down the voice for your brand and make sure your messaging is consistently representing you. 

Get details...

Copy overhaul

You have a website but you're not convinced it's really telling your story well enough and you want someone to polish everything up. I'll work to reinvigorate your existing content and maximise your storytelling power.

Find out more...

New website copy

You have a new business or you're launching a product and need content creating from scratch. 

More info here...

Ongoing content creation

You're looking for regular support with your business' content, whether that's blog posts, newsletters, social media posts or printed marketing materials.

Discover more...

‘I would highly recommend working with Sam. She is not only an excellent copywriter but truly passionate about what she does and will always go the extra mile. She's also a stickler for detail! Sam worked with me on my personal website and the transformation has been mind-blowing.’

Lara Sheldrake, founder of Found&Flourish 

 

‘I went to Sam with for help with freshening up my LinkedIn and website copy. Not only did she inspire me to revamp my website entirely, but she helped me bring clarity and consistency to my message. It was so valuable to have someone look at my copy from an outside perspective and make it work without losing my voice.

Beth Cox, inclusion consultant and editor 

 

‘Sam has been an essential fresh set of eyes and helped us to see all the ways we could be more efficient. The changes and processes she's put in place have freed up a significant chunk of time, allowing us to focus on growing our business. She's also transformed our marketing materials, helping us to stand out from the crowd.’

Rosie McCaughey and Scarlett Narcisse, founders of Pamper Puff 

 

Working with Sam helped me to consider my services, redefine my offer and show my personality. The process was so easy and it helped that she got straightaway the vision I was trying to create. She is very talented, knowledgeable, and clearly has a vast amount of experience. I can’t wait to work with her again!’

Egbe Manton, founder of Marryo
 

 

‘My business is quite complex and I was particularly impressed with the way Sam listened to my needs and was able to understand what I wanted and bring it to life. I had been putting off any changes to my website because I was dreading the time it would take and any potential disruption to my services but Sam truly made it simple! I was really impressed with every aspect of her services and wouldn't hesitate to use her again. Thank you Sam!’

Fiona Doyle, owner of Little Ladybirds London 

 

‘It's been a wonderful experience. Sam took the time to get to know me, what I am doing and why, and absolutely took the hassle and pain out of a project. She worked collaboratively with a team who were helping me on other areas of my business, I felt that the essence of my message, who I am and what I am trying to achieve was understood and translated beautifully into all the copy Sam has created for me. I would highly recommend Sam. I have since gone on to draw on Sam's services in other capacities.’

 

Lauretta Cundy, coaching psychologist 

 

‘Sam is an incredibly focused, innovative and determined marketer with an innate ability to relate to customers. Sam has been a pleasure to deal with from start to finish. She is always forward-thinking, honest and detailed in her approach and she comes up with ideas and suggestions we didn't even know existed.

Adam Cavanagh, sales director at Spitfire Analytics 

 

‘From our initial meeting, where we talked through everything, to receiving the copy, Sam managed to completely capture my voice. She had done her research, she asked the right questions and her natural coaching skills genuinely helped me focus my mind on thinking about myself as a business. Sam was brilliant!’

Carly Sandland, owner of Carly Sandland Babies, Birth and Yoga

 
 

Who I am and what I do

I guide small businesses to find their voice and attract more clients through effective storytelling and creative content.

 

If you've ever struggled to find the words to express your brand and your vision, I can help you.

 

Whether it's for your website, social media posts or marketing materials, I will craft engaging copy that tells the story you want your clients to hear.

 

The best bit? It will be your voice coming through all of your content so no one will even know I was there!

 

 

 

Hi, I'm Sam and I'm here to make things simple for you.  

'I felt that the essence of my message, who I am and what I am trying to achieve was understood and translated beautifully into all the copy Sam has created for me.'

Lauretta Cundy, coaching psychologist

What my clients say about me

 

Let's work together

To get the conversation started, book a discovery call, email me on sam@madesimplebysam.com or pop your details in the form below.

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